We are continually expanding our archive to incorporate essential and cutting-edge innovative denim fabrics, encompassing various characteristics including weight, elasticity, color, and more. Sustainability lies at the heart of our mill, serving as the key driver behind our innovations.
Denim trends are still valued with authentic looks while embracing new compositions. Meaningful constructions are integrated into denim's authentic heritage and durable bases in deep, inky blues with easy, clean, and vintage senses. These enduring qualities, synonymous with our Never Out of Stock (NOS) offerings, ensure that select customers can consistently find these timeless denim styles readily available in our stock.
“The key is to create authentic vintage looks by using the latest LOW IMPACT TECHNOLOGIES.”
Immerse yourself in the authenticity of rugged-looking classic denims, now enhanced with a subtle hidden stretch. Our rich palette of shades not only offers a strong and sophisticated look but also seamlessly harmonizes with the modernity of today. Explore the perfect fusion of tradition and innovation in our 'Rigid Stretch' collection—a testament to the evolution of timeless style.
Denim blends 98% cotton with 2% spandex in a broken twill construction, displaying the highs and lows when the aniline-free indigo is washed.Timeless, authentic traditional denim moves into conscious fibre blends. We’re creating a vintage-look in comfort by a variation through cross-hatched weaves and slub surfaces. These updated vintage looking comforts we’re updating by playing with new blue hues and overdye casts.
“Timeless, authentic and traditional denim moves into conscious fibre blends.”
A concept created by using innovative spinning techniques with a REBORN MODERN TWIST. Our innovation extends beyond structure to encompass a palette of features, colors, and characteristics, creating a collection that pays homage to the birth of denim while setting a new standard for contemporary sophistication.
Irregular constructed surfaces live up to heavy and sophisticated cross-hatched weaves, slub constructions, and broken twills that create a Premium look.
“THE BIRTH OF DENIM”
As the market pivoted towards skinnier fits, the demand for stretch in denim became imperative. Our 'Simple Motion' collection harnesses cutting-edge technology, crafted from premium organic cotton intricately wrapped around a natural rubber core. The result? A pinnacle of high-performance stretch denim that not only delivers the ultimate in flexibility but also sets a new standard for comfort.
DENIM EVERY DAY
DENIM EVERY WAY!
Dark and moody, with black and monochrome washes. Our updated core-black shades with a huge range of open-end vintage-look types of denim provide a key statement for denim and casualwear.
It's our time to Re-create denim by eliminating waste and using lower-impact, renewable, closed-loop materials.
Good quality certified cotton and cellulose fibers such as Lyocell gathered from regenerative, organic, or transitional farming will bring a jean the required durability.
Similar to our denim mill in Adana, our innovations are also strictly based on sustainability. Using dyes, washes, and finishes compliant with Zero Discharge of Hazardous Chemicals (ZDHC) we minimize the environmental impact of our processes.
We asked ourselves ‘what the future of denim will look like?’ Mirroring the direction by the fashion industr y, we created the PAPER DENIM. The indigo hue’s and paper feeling made it a popular fabric for the upcoming season. Oversized styles with big cargo pockets details became a key look in our current decade which is reflected into an innovative paper feeling and fine fabrics.
All of these gave the direction to our new reformist ‘PAPER DENIM’, which is extensive in several weights and shades, colors. This key item came to reflect the spirit into a real denim fabric with paper touch.